Sports Marketing guru Idy Uyoe
By Staff Writer
The Zimbabwe Olympic Committee (ZOC) will hold a three-day sports marketing and events tourism
workshop in Harare that begins this Wednesday and ends on November 5.
The workshop is expected to help provide skills and tools today’s sports marketers need to succeed post Covid-19 pandemic, which resulted in changing consumer behavior. The in-depth program will provide new learning and insights on strategy as well as practical tools for stakeholders to deepen their skills and understanding of cutting-edge and relevant marketing practices in 2021 and beyond. Stakeholders are expected to adopt new commercial
positioning in sports marketing to ensure they are best placed to make best business decisions.
Delegates to the sports marketing and events tourism workshop have been drawn from various ZOC
stakeholders including the Ministry of Youth, Sport, Arts and Recreation, Sport and Recreation
Commission, Corporates, Affiliated National Federations, the ZOC Board and Secretariat. Delegates
selection is in an effort to open the sponsorship dialogue, share knowledge on how to leverage sport
and events tourism marketing, develop partnerships in the private sector, capacitate the Sport Industry
to be better able to mobilise resources and grow revenue for the good of local sport.
Sport and Events Marketing guru Idy Uyoe has been engaged by the National Olympic Committee to
facilitate the workshop. Hailing from the USA, Atlanta Georgia, Mr. Uyoe has more than 18 years of
proven leadership experience in the business development, content marketing, sponsorships and
communication strategy.
Idy has delivered quantifiable value for the world’s most valuable brands in sports, media, financial services and NGO’s. He has to date activated marketing programs at four Olympic Games and the FIFA World Cup and has written extensively about sports marketing, sport finance and sport development in emerging economies. In the region and continent, Mr. Uyoe has in the recent past partnered with the Knowledge Management Division of the IOC to develop sales and marketing curriculum, and instructor led training, for senior executives of Olympic Sports Federations and National Olympic Committees in Kenya, Rwanda, Nigeria, Malawi, and Zambia. He is renowned
for excellence in due diligence and risk management.
Endorsing this initiative, the ZOC President Mr. Thabani Gonye said: “The workshop talks directly to
the third ZOC strategic Key Performance Area of Business Development whose overall goal is to make
the ZOC brand visible, attractive, competitive and optimally leveraged by 2025 with Paris 2024 and Los
Angeles 2028 in mind.”
He further added: “We, however, can never achieve success on our own, but need the support of all the key sport stakeholders including the corporates, who are critical in the sponsorship mix to realise positive performance results. We are ready to welcome Mr. Uyoe to Zimbabwe come November and look forward to a transformed marketing approach and landscape for our local sport.”
